The article discusses the alarming normalization of white nationalism in American culture, which has transitioned from a fringe ideology to a prominent part of society, influencing everything from pop culture to politics. A recent example cited is Sydney Sweeney’s American Eagle jeans advertisement, which sparked backlash for seemingly promoting white genetic superiority. American Eagle defended the campaign, but Sweeney’s vague response to the criticism has been viewed as indicative of a broader tolerance for racist ideologies.
The article notes that, although overt racism became less acceptable in recent years due to movements like Black Lives Matter, such ideologies are resurfacing. The piece highlights various cultural trends, such as the trad-wife movement and Eurocentric beauty standards, that echo nostalgic, racist sentiments. It also points to Donald Trump’s presidency, which has seen white nationalist rhetoric becoming more intertwined with federal policies, particularly regarding immigration and education.
At institutions like universities, the shift away from explicit commitments to diversity is exemplified by the rebranding of diversity offices and the removal of critical racial issues from public discourse. This trend is troubling, especially in diverse communities, and calls for action are made to resist these changes and support racial justice initiatives.
The article concludes with a warning about the ease with which these ideologies are becoming accepted in mainstream culture, urging vigilance against the rising tide of white supremacy. Anushka Shah, the author, stresses the need for activism and engagement to counteract this trend, emphasizing the importance of rejecting white nationalist narratives that infiltrate society.
