The article follows Andreas Kornevall, who transitioned from an ecologist to a storyteller to engage students in environmental awareness through folklore and myth. After moving to England and founding the Earth Restoration Service, which has planted over 60,000 trees in 750 schools, he discovered that storytelling resonated more with children than scientific facts. Kornevall combines his ecological work with his knowledge of ancient traditions, believing that these old customs can help cultivate a relationship with nature that is more powerful than sobering climate change reports.
He emphasizes the significance of ancestral customs, particularly those of Old Norse heritage, in addressing today’s climate crisis. With a rise in interest towards pagan and neopagan practices in the U.K., Kornevall aims to reclaim and reinterpret these traditions to foster ecological sensibility. However, he acknowledges the controversial aspects of Old Norse history, including violence and the modern co-opting of its symbols by extremist groups, which complicates his cultural revival efforts.
Kornevall actively participates in ceremonies like blóts, which honor connection to the earth and ancestors. These rituals serve to invoke a sense of continuity and community, making individuals aware of their ecological responsibilities. Despite varied interpretations, he believes rituals are essential for grounding humanity in a shared past and facing future environmental challenges, ultimately supporting an “ancient future” where custom and ceremony can thrive amidst ongoing ecological destruction.
