The article advocates for a holiday season focused on the common good rather than consumerism that enriches elites, contributing to waste and environmental issues. It calls for limiting spending to local resources and aiding those in need, rather than purchasing from large corporations, which have ties to political influences undermining democracy. The author highlights the risks to democracy posed by “pollutocrats” who manipulate regulations and voting processes for their gain.
With consumer spending expected to exceed a trillion dollars, a concerted effort to minimize such spending could send a strong message to retailers. The piece critiques these companies for their political affiliations and the harmful impact of mass consumption on homelessness and food insecurity in the U.S.
Instead of traditional gifts, the article suggests alternative forms of giving, such as local consumables or acts of service, to express love while minimizing environmental impact. The author emphasizes gratitude over acquisition during the holiday season and advocates for donations to charities in lieu of material gifts. The message encourages collective action against the oligarchic influences threatening democracy.

