An influencer disinformation campaign can severely impact a brand, prompting companies to take proactive measures to prevent them from spreading. Founded in 2021 in Tel Aviv, Dig initially helped marketing teams create short-form video content. However, due to rising geopolitical tensions, the startup pivoted to focus on combating disinformation online. CEO Ofer Familier emphasized the challenge of trusting information in today’s world.
Dig developed technology that leverages large language models to monitor and analyze not just text but also video content across platforms like TikTok, YouTube, and Instagram, identifying potential brand risks such as deepfakes and misleading information. This capability allows brands quick access to insights about their social media presence and competition.
The company, which serves around 70 clients, recently completed a $14 million Series A funding round, raising its total funding to $22 million. The new capital will be used to expand its sales and marketing efforts. Dig claims that by 2029, video content will constitute 75% of social posts, making their analysis essential for brands aiming to manage their reputation effectively in a digital landscape increasingly prone to disinformation.
