The article discusses a campaign initiated by B.C.’s Human Rights Commissioner to combat false or misleading information—referred to as misinformation and disinformation—which poses a significant threat to society. This campaign aims to raise awareness about the damaging effects of such information, which can fuel discrimination, hate crimes, and undermine democracy.
Misinformation often spreads faster than the truth, distorting voters’ perceptions and eroding trust in institutions. It can be difficult to stop due to the strategies employed by those who create it, such as emotional provocation and algorithm manipulation on social media.
To combat misinformation, the article recommends using the STOP method:
- Share only when sure: Verify the truth of information.
- Track down the truth: Check reliable sources.
- Outsmart the outrage: Assess emotional responses for factual bases.
- Poke at the point of view: Consider the motives behind the information.
The campaign encourages individuals to educate themselves and others, promote community projects, and highlight the human rights implications of misinformation. Mini-grants are available for community projects aimed at raising awareness. Ultimately, the article emphasizes that everyone has a role in curbing misinformation and protecting rights.
