At the Entomology 2025 conference in Portland, keynote speakers Sonny Ramaswamy, Ph.D., and Margarita Lopez-Uribe, Ph.D., highlighted the vital role of communication and collaboration in science. Ramaswamy emphasized that effective advocacy requires heartfelt, clear messaging without jargon, reaching out to communities and making science relevant to everyday life, especially in the face of challenges like climate change and anti-science sentiment. He encouraged scientists to engage with various community settings to share their insights. Lopez-Uribe shared her experiences with bee research, which shifted from siloed studies to interdisciplinary collaboration during a crisis in honey bee populations. Both speakers underscored that science is personal and interconnected, underscoring the importance of storytelling to involve the public and highlight the significance of scientific work.

