The article critiques the theory of techno-feudalism, notably proposed by Varoufakis, arguing it oversimplifies the complexities of modern digital capitalism. Rather than viewing it as a new form of feudalism where power dynamics replicate the past, the author posits that we are witnessing a transformation within late capitalism, characterized by a techno-oligarchy that lacks real competition. This new socio-economic landscape, dominated by tech giants, exploits consumers’ attention and emotions, much like an addiction.
The comparison to colonization highlights how digital platforms impose new norms and dependencies. The psychological aspects of this power dynamic are reinforced by the addictive potential of social media and gaming, leading to behaviors akin to drug addiction, particularly among youths. Studies indicate significant effects on decision-making and emotional states related to social media use, often comparing the gratifications derived from these platforms to substance abuse.
The article warns that while the online environment permits emotional expression and self-presentation, it also creates psychological dependence and erodes critical thinking skills. Ultimately, this digital control fosters a dependent consumer base, undermining social organization and solidarity among the lower classes in a late capitalist society.
